Email “BLACKLISTING” from trade show lead follow-up?
Posted in Customer Relationship Management, Email Marketing, Lead Management, New Business Development, Trade show on May 9th, 2011
If your trade show ROI is important, then lead follow-up is important to you, too. Chances are you use email to fulfill most show inquiries (as opposed to print and “snail mail.”) That means there is a chance that your email blasts following a show can get you “blacklisted” as a spammer if you are not careful, and if too many recipients flag your emails as “spam”. And that can mean BIG trouble!
