CRM news you can use!
Posted in Customer Relationship Management, New Business Development, sales on Nov 29th, 2011
How much does a CRM program really cost? Is it $25, $50, $100 per user? Not so fast! Looks can be deceiving.
CRM SaaS (Software-as-a-Service) has been around for a while now, and per seat costs can range from the unbelievably low to “nose-bleed” level highs. Underneath those numbers lay the true costs that involve much more.
Posted in Customer Relationship Management, Managing people, sales on Nov 23rd, 2011
Today’s CRM programs typically offer so many features users require “Ground School.” Even programs that are intuitive and relatively easy to use have a learning curve can be steep. So CRM success demands good training.
Posted in Customer Relationship Management, Email Marketing, Lead Management, New Business Development, Trade show on May 9th, 2011
If your trade show ROI is important, then lead follow-up is important to you, too. Chances are you use email to fulfill most show inquiries (as opposed to print and “snail mail.”) That means there is a chance that your email blasts following a show can get you “blacklisted” as a spammer if you are not careful, and if too many recipients flag your emails as “spam”. And that can mean BIG trouble!
Posted in Customer Relationship Management, Lead Management, Marketing, New Business Development on May 5th, 2011
Sales and marketing often knock heads over sales leads…or should I say what makes a lead a LEAD. Melanie Poliafico recently submitted a post in a LinkedIn group that sums it up nicely:
Posted in Lead Management, New Business Development on Feb 15th, 2011
Can you forecast the number of inquiries needed to make sales forecast? That was the topic of a recent LinkedIn Sales Lead Management group discussion between Scott Tate and James Obermyer of the Sales Lead Management Association. Some excellent formulas were shared.
Posted in Lead Management on Feb 8th, 2011
It wasn’t that long ago that sales reps were eager to get their hands on laptops to manage their activities better in the field. Apparently laptops are quickly becoming “so yesterday!” With instant messaging, social media, email and mobile apps on Blackberries and iPhones, are laptop days numbered? Well, maybe.
Posted in Customer Relationship Management, Lead Management, Marketing, sales on Jun 9th, 2010
CRM is based on a philosophy of building deep, meaningful relationships with customers to capture lifetime value. We’ve discussed how successful CRM really begins with strategy not software. We’ve also discussed that when we define what makes a “good customer,” we can develop marketing plans to solicit more of them and grow more business from existing customers.
Posted in Customer Relationship Management, Lead Management, Marketing, sales on May 13th, 2010
10 tip onHow do I get my sales force to follow-up leads? Look to the 10 Commandments for Effective Sales Lead Management.
Posted in Customer Relationship Management, Lead Management, Marketing, sales on Apr 5th, 2010
Most sales people are like Gunslingers, interested in the “quick kill.” This should come as no surprise to anyone who has worked with sales people and looked at the forces that motivate most of them – their assigned sales goals linked to compensation and the thrill of finding and closing a deal.
Posted in Customer Relationship Management, Lead Management, Marketing, sales on Mar 25th, 2010
Remaining competitive, maximizing marketing ROI, and growing in today’s competitive marketplace means that implementing a CRM plan is no longer an option for most companies.
Russ Hill
Founder & CEO, Ultimate Lead Systems
Ultimate Lead Systems is a leader in sales lead management and customer relationship management (CRM), cloud software & services that maximize marketing ROI.
