CRM news you can use!
Posted in Customer Relationship Management, New Business Development, sales on Nov 29th, 2011
How much does a CRM program really cost? Is it $25, $50, $100 per user? Not so fast! Looks can be deceiving.
CRM SaaS (Software-as-a-Service) has been around for a while now, and per seat costs can range from the unbelievably low to “nose-bleed” level highs. Underneath those numbers lay the true costs that involve much more.
Posted in Customer Relationship Management, Email Marketing, Lead Management, New Business Development, Trade show on May 9th, 2011
If your trade show ROI is important, then lead follow-up is important to you, too. Chances are you use email to fulfill most show inquiries (as opposed to print and “snail mail.”) That means there is a chance that your email blasts following a show can get you “blacklisted” as a spammer if you are not careful, and if too many recipients flag your emails as “spam”. And that can mean BIG trouble!
Posted in Customer Relationship Management, Lead Management, Marketing, New Business Development on May 5th, 2011
Sales and marketing often knock heads over sales leads…or should I say what makes a lead a LEAD. Melanie Poliafico recently submitted a post in a LinkedIn group that sums it up nicely:
Posted in Lead Management, Marketing, New Business Development, SEO, Social Media on Feb 16th, 2011
More than 95% of visitors leave your website without requesting additional info.Indentify your website visitors! Learn who’s looking at you.
Posted in Lead Management, Managing people, Marketing, New Business Development on Feb 16th, 2011
Why don’t sales people follow-up on leads? There are a number of reasons, but the primary one is that if sales lead follow-up isn’t required, it typically just won’t happen.
Posted in Lead Management, New Business Development on Feb 15th, 2011
Can you forecast the number of inquiries needed to make sales forecast? That was the topic of a recent LinkedIn Sales Lead Management group discussion between Scott Tate and James Obermyer of the Sales Lead Management Association. Some excellent formulas were shared.
Posted in Lead Management, Managing people, Marketing, New Business Development on Sep 8th, 2010
There are only three way to increase sales from leads: 1) Increase your conversion rate; 2) Increase the number of leads with the same conversion rate; and 3)…
Posted in Customer Relationship Management, Lead Management, Marketing, New Business Development, sales on Jul 22nd, 2010
Ever wonder what the real value and potential is of the leads you generate from your trade shows and other marketing efforts? There are only three ways to increase sales from leads…
Posted in Customer Relationship Management, Marketing, New Business Development, sales, SEO on Jun 22nd, 2010
The buyer buys more than the seller sells, and B2B marketers face greater marketing challenges.
Russ Hill
Founder & CEO, Ultimate Lead Systems
Ultimate Lead Systems is a leader in sales lead management and customer relationship management (CRM), cloud software & services that maximize marketing ROI.
