Today’s CRM programs typically offer so many features users require “Ground School.” Even programs that are intuitive and relatively easy to use have a learning curve can be steep. So CRM success demands good training.
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Why don’t sales people follow-up on leads? There are a number of reasons, but the primary one is that if sales lead follow-up isn’t required, it typically just won’t happen.
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There are only three way to increase sales from leads: 1) Increase your conversion rate; 2) Increase the number of leads with the same conversion rate; and 3)…
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I’ve seen a lot of what works and what doesn’t when it comes to managing a sales force. Research on CRM over the past ten years has shown rather consistantly that roughly 50% of the initiatives fail. There are 5 basic reasons that people fail to perform in business…
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