If your trade show ROI is important, then lead follow-up is important to you, too. Chances are you use email to fulfill most show inquiries (as opposed to print and “snail mail.”) That means there is a chance that your email blasts following a show can get you “blacklisted” as a spammer if you are not careful, and if too many recipients flag your emails as “spam”. And that can mean BIG trouble!
Read Full Post »
Sales and marketing often knock heads over sales leads…or should I say what makes a lead a LEAD. Melanie Poliafico recently submitted a post in a LinkedIn group that sums it up nicely:
Read Full Post »
More than 95% of visitors leave your website without requesting additional info.Indentify your website visitors! Learn who’s looking at you.
Read Full Post »
Why don’t sales people follow-up on leads? There are a number of reasons, but the primary one is that if sales lead follow-up isn’t required, it typically just won’t happen.
Read Full Post »
Can you forecast the number of inquiries needed to make sales forecast? That was the topic of a recent LinkedIn Sales Lead Management group discussion between Scott Tate and James Obermyer of the Sales Lead Management Association. Some excellent formulas were shared.
Read Full Post »
Posted in Lead Management on Feb 8th, 2011
It wasn’t that long ago that sales reps were eager to get their hands on laptops to manage their activities better in the field. Apparently laptops are quickly becoming “so yesterday!” With instant messaging, social media, email and mobile apps on Blackberries and iPhones, are laptop days numbered? Well, maybe.
Read Full Post »
Posted in Lead Management, Trade show on Jan 5th, 2011
Trade shows are expensive propositions and if you are committing the sizable resources required to participate then you want to maximize your pay-off. Vince Tricomi from PFI Displays, provides some hints on how to improve your ROI without spending any money.
Read Full Post »
There are only three way to increase sales from leads: 1) Increase your conversion rate; 2) Increase the number of leads with the same conversion rate; and 3)…
Read Full Post »
Ever wonder what the real value and potential is of the leads you generate from your trade shows and other marketing efforts? There are only three ways to increase sales from leads…
Read Full Post »
Posted in Lead Management, Marketing, sales on Jun 11th, 2010
Ensure sales lead follow-up success. Just follow these 10 Commandments!
Read Full Post »
