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Getting sales people to follow-up sales leads has
Getting sales people to follow-up sales leads has been one of management’s long time challenges.
Here are the top ten 10 divine things that can be done to address the ”sins” that impede lead follow-up success.
1. Thou shalt generate the most qualified leads possible… (It’s quality not quantity that matters!)
2. Thou shalt not give your sales people more leads than they can effectively manage.
3. Thou shalt provide an easy-to-use lead management program.
4. Thou shalt educate one’s sales force…
on lead value, marketing plans, expectations and on good follow-up techiques.
5. Thou shalt set realistic expectations & goals.
6. Thou shalt provide training in follow-up technique.
7. Thou shalt implement reporting tools to monitor follow-up performance.
8. Thou shalt us positive reinforcement to get your sales force to follow-up.
9. Thou shalt be totally committed to 100% follow-up!
10. Thou shalt committed to continuous performance improvement.
Read about these 10 Commandments in more detail below.
